Going plastic-free while maintaining visual continuity Blah! What Corporate Crap!

Going plastic-free while maintaining visual continuity

Lets look at an already unpopular offering from HASBRO that frankly amazes me is still in production. Series 1 through Series 3 of the Star Wars Mandalorian Bounty Collection “The Child” (affectionately referred to as “Baby Yoda”) figures were packaged in cube-like, platform-styled structures that trapped a significant blister within it, making the product visible directly from the front, but also from slightly above and from the sides. Well the Plastic nazi's have got there way and another product line goes plastic free.                             Rather than rethink this packaging completely when they released Series 4, Hasbro maintained the original package design so that all 4 series would remain visually cohesive as a collection. Yet, they eliminated the blister completely and used a closed box structure instead of the platform structure. All the design assets were kept in their original place, aside from the Disney+ logo, which now resides in the upper left corner. They have replaced the view of the product with a photo of the product at close to actual size against a solid color background with a cast shadow, which tries unsucessfully to simulates the natural shadow that would be cast by product within the blister against the insert. Whilst some bloggers, venture to say that the product looks much better as a photograph I say phewwy! the flaws they speak of in shadow and reflection are called depth perception and are what brings the figure to life, there is a reason no kid buys magazines, pictures are a poor substitute for the real thing.